Questions Before Checkout
Short answers to what creators ask most often before they publish a first listing. Each answer links to the chapter with the full spec.
What should my first digital product be?
Pick a narrow problem you understand and a format your buyer already uses. "Lesson planner for primary teachers, A4 PDF" outperforms "planner". See formats.
Do I need design software to sell templates?
No. Many successful shops are built entirely in Canva, Google Sheets or Notion. Choose the tool your buyers also use, so they can edit what they buy.
Can I sell Canva templates?
Yes, as share links that let buyers make their own copy. Canva's content licence does not let you resell its photos, graphics or elements as standalone files.
What is the difference between a personal and a commercial licence?
A personal licence covers the buyer's own non-commercial use. A commercial licence allows use in a business or for clients, usually limited by projects or units. See the licence table.
How do I stop buyers sharing my files?
You cannot stop it entirely. Expiring download links, download limits, PDF stamping with the buyer's email and a clear licence reduce casual sharing.
Which platform is best for beginners?
Etsy offers search traffic for printables and planners. Gumroad and Payhip give you a quick own checkout if you already have followers. Compare them on storefronts.
Do I have to charge VAT on digital products?
Often yes, based on where the buyer lives. Marketplaces and merchants of record may collect it for you. Otherwise, check your obligations with your tax authority or an accountant.
Should I offer refunds on downloads?
Most sellers state no refunds once a file is downloaded, with buyer consent at checkout. Replace faulty or wrong files quickly; it protects reviews.
How many products do I need before I earn steadily?
There is no fixed number. Many shops grow by improving a handful of strong listings and adding related products and bundles around them. See pricing.
Still unsure? Send a message